With four out of five Kardashian/Jenner sisters now members of the mum club, it’s no surprise that the famous family are jumping on the maternity-wear bandwagon.
Khloe, who is currently expecting her first baby with partner Tristan Thompson, is expanding her hugely-popular Good American denim range with a line of maternity jeans called Good Mama.
“When I actually became pregnant and started dressing my bump, I realised that there is such a gap in the market for cute, fashion-forward denim,” says Khloe.
“I am such a denim and bodysuit type of girl so it really hurt my soul that I could not wear a cute pair of jeans while pregnant.”
Launching tonight, the collection will feature two different fits and eight different styles to suit every mumma-to-be. ‘The Honeymoon’ which is designed with supportive elastic sides while ‘The Home’ stretch goes for the full over-bump cocoon. Prices range from $149-$179 and sizes from 0-24.
“I think the biggest misconception about maternity wear is that you can’t be stylish and sexy when you’re pregnant,” says Khloe, 33, who recently revealed she is expecting a girl.
“This time in a woman’s life is super exciting (I’ve been through it with my sisters!) but it can also be overwhelming, especially when it’s your first time. You shouldn’t have to worry about your clothes fitting properly or keeping you supported.”
We couldn’t agree more!
Shop the collection here.